Illustration system for product that care about consistency
Make your product the brand—clear, engaging, and instantly recognizable.
The future of creative work,
is creative system
Spot illustration
This is the kind of illustration that’s born with a specific goal and it looks great on its own.
It’s like a custom-made piece of furniture: it fits one corner of the house perfectly, but you can’t move it anywhere.
If the project changes or needs to scale, it stays right there.
Replicating or adapting it takes time and a steady hand, making it a unique gem that isn’t exactly thrilled about the fast-paced life of a growing digital product.
Illustration System
We’re not talking about a single drawing here; we’re talking about a survival kit.
It’s a library of elements designed to evolve, switch poses, and keep you sane when the product needs to scale by tomorrow morning.
It plugs into the Design System as if it were born there, right between a button and a checkbox, letting you generate new variations in few clicks.
It doesn't live for the solo applause, but for collective consistency. It’s the perfect ally when you need speed, order, and a library that grows with you.
Let’s talk about KPIs
Feature Adoption
Boost a feature with visual support can help to attract attention and guide users to the try it out.
CTR variation
Improve click-through rates for actions like sign-ups, demo requests, new subscriptions, and add-to-cart.
Less support tickets
Illustration can better explain your feature and save from help requests.
Stock illustrations are good for a start. Illustration systems are great for growth.
When you have an MVP, stock libraries are ideal: cheap, fast, and easy to use. The priority is to test and learn, and illustration libraries help you present your product effectively.
But when you start to scale and more teams create visual content, you need a system to prevent visual inconsistency.
If you launch features frequently, you need to present them in a unique way to increase adoption.
In crowded markets where standing out matters, you need something that expresses your personality and makes you recognizable.
Illustration system solves problems.
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A consistent visual language from software to ads, billboard, merch, print...
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Prevent inconsistency with structured framework.
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You have a scalable system fore every occasion
